Mama Mary is the host of the her own blog The Mama Mary Show, a freelance writer, author of Dead Dads Club, a mom to two spunky little girls and an a over-zealous GLEEk.

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Q and A with Lulabellez Creator Lindsey Renee; plus a Great Easter Giveaway

If you have a little girl, do I have the perfect thing for you!

Lindsey Renee, a former Halloween costume designer turned fairy-maker extraordinaire, has developed a new product line full of glittery goodness that young girls everywhere are sure to flip for!

Lulabellez™ is a gaggle of twelve quirky, long-legged fairies from Lulaland who share their special talents and acts of kindness with the world. What Kind of Fairy is Merry Berry, Lindsey Renee’s first book just recently published by Chronicle Books, follows Merry Berry as she discovers her special talent of spreading love & joy through cupcakes. This past month, Toys’R’Us has launched the Lulabellez product line, which includes darling dress-up costumes and activity kits. They are PERFECT gifts for Easter.

Lindsey, the mastermind behind Lulabellez, happens to be a neighbor and friend, and was willing to answer some questions about how Lulabellez came to be. Pretty interesting stuff, especially for those mompreneurs who want to turn their ideas into reality!

Lindsey's colorful studio.

Question & Answers with Lindsey Renee, Creator of Lulabellez:

Q: How did the idea for Lulabellez come to you?

A: It all started when I first moved to California from Adrian, Michigan in 2002 and began working as an assistant designer for a Halloween costume company. A friend saw my quirky, imperfect, long-legged cartoon characters that I used for sketching costume ideas and said, “Your drawing style would make cute cards & t-shirts.” A few years later, when I was trying to figure out my next move professionally, I remembered what my friend had said many years earlier. I knew that I had always wanted to create my own children’s property, which would include fun, inspiring, positive products for girls, so I began developing the Lulabellez characters. While creating them, I referred to my love of arts & crafts, good-deed-doers and all things sparkly for inspiration.

Q: What was your profession before starting Lulabellez?

A: I was a Halloween costume designer. I got to live Halloween everyday of the year! Looking back, I can’t believe I got paid to do it.

Q: How long has the process been from initial conceptualizing until now?

A: I’ve been working on this, at some level, my whole life, but full-force for three years.

Q: Can you tell me a little about the process of how Lulabellez came to be?

A: After I had a handful of characters, I designed and mocked up samples of everything I could think of that would make cute, appealing and positive products for young girls. Greeting cards, ornaments, costumes, plush dolls, jewelry, t-shirts, etc. that might also inspire girls to be creative, kind and imaginative. I went to a local coffee shop and started compiling a rough story line and illustrations about Merry Berry the Cupcake Fairy. I printed it out on my Epson printer and taped it into one of those blank books you can buy at the art store. I made a book jacket and voila, it looked like a real book!

Through various friends and associates with connections, I found my way to Toys‘R’Us, who loved the line and licensed it, and then to Chronicle Books, who published the first Lulabellez book, What Kind of Fairy Is Merry Berry?

Q: Is there an underlying message with the storyline of the fairies?

A: Yes, all of the Lulabellez fairies have a special talent and they all promote small acts of kindness to help others. I feel it’s important for young girls to know that everyone has a special talent to share; sometimes we just need a little help discovering it.

Q: Do you have a favorite fairy? Come on, I know you do.

A: Oh no, that’s like picking a best friend! I love them all too much to pick one

Q: If you had to name your own special talent, what would it be?

A: Gosh, this is a tough one. . .It’s a tie between my hot glue gun and glitter-sprinkling skills.  I can make anything with a hot glue gun and some glitter!


Lulabellez Giveaway

Lulabellez products would be a perfect gift for Easter! The dress up costumes & art kits are being sold exclusively at select Toys R Us stores in the US, Canada, Australia, and Japan and also The storybook is sold in select Toys R Us stores,, and Chronicle

And for one lucky TodaysMama reader, we are giving away one complete set (see photo above), including:

  • One signed copy of What Kind of Fairy is Merry Berry?
  • One Lulabellez fairy costume
  • One Lulabellez activity set

To enter:

  • Please leave a comment explaining your daughter’s special talent.

For extra entries:

Contest ends on Friday night at 11:59 pm PST. If you live locally in San Diego County, we can arrange to get the prize package to you before noon on Easter Sunday. Otherwise we will ship the package of goods to you next week (basket not included).

Be sure to check out the Lulabellez website where Lindsey has FREE downloads for kid crafts, including this adorable Happy Easter banner.


The Lullabellez giveaway winner (chosen via is Rachael Nash Wunderlich!  Congratulations!

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Comments (32)

  1. rani 04/25/2011 at 8:25 pm

    This is wonderful! My daughters special talent is twirling!!!!! Thanks for posting info about Lullabellez! My brother is expecting there third child (a girl!) and I reffered him to their site!

  2. B 04/23/2011 at 12:28 am

    My 9 year old daughter’s special gift is the ability to make all small children comfortable and at ease. She is great with small kids. They gravitate toward her. My 6 year old’s special gift is knowing exactly when you need a good hug and a kiss. She has great intuition!

  3. Tricia Fambro 04/22/2011 at 8:34 pm

    liked on FB too!

  4. Tricia Fambro 04/22/2011 at 8:32 pm

    I love the Lulabellez drawings and my daughter will too! My daughter has a talent for compassion. When another child is hurt, she goes to them, hugs them and makes sure they are ok.

  5. Deborah, mom of Miss MarMar 04/22/2011 at 1:53 pm

    My four year old loves stories! Her special talent is the ability to make up fantastic ones such as the one about how her pet turtles got to her. They once lived in Africa and came with a traveler to America where they sailed into the “port of Del Mar” (Not kidding you! LOL) and then were sightseeing till they found a place called Reptile City which was just perfect to their liking.They were then visited by her and her daddy and decided they wanted to come home with them and live happily ever after. 🙂

  6. Cathey Livezey 04/22/2011 at 12:06 pm

    I already follow on Facebook.

  7. Cathey Livezey 04/22/2011 at 12:05 pm

    My granddaughter has the talent of being able to make people smile with her imaginative stories. Even though she is not quite 4, she has a wonderful imagination and can take ordinary things and make them grand. She also loves to dress up and loves anything glittery and fancy. I know she would LOVE this set!

  8. Sabrina Lewis 04/22/2011 at 11:26 am

    follow on twitter @Red_Foreman_Rox

  9. Sabrina Lewis 04/22/2011 at 11:25 am

    follow Lulabellez on facebook under the name Sabrina Lewis

  10. Sabrina Lewis 04/22/2011 at 11:23 am

    my daughters special talent is getting whatever she wants from her father with a simple smile and batting of the eyelashes. lol.

  11. Gosfam 04/22/2011 at 10:38 am

    I follow lulabellez on twitter too: Gosfam

  12. Gosfam 04/22/2011 at 10:38 am

    I like on FB: Gosfam

  13. Gosfam 04/22/2011 at 10:38 am

    My oldest daughter loves to dance and sing, and my youngest daughter LOVES to sing and help in the kitchen–a future top chef. They both love dress-up and fairies. What an exciting giveaway.

  14. Cairn 04/22/2011 at 10:02 am

    My daughter loves to draw and read. I love to see her imagination grow!

  15. renee 04/22/2011 at 10:01 am

    My granddaughter is good at dancing and helping with baking and cooking.

  16. Pingback: TodaysMama | Blog | Lullabellez Creator Interview, Plus a Giveaway!

  17. Christina 04/21/2011 at 6:39 pm

    I follow them on Twitter

  18. Christina 04/21/2011 at 6:37 pm

    I follow them on FB

  19. Christina 04/21/2011 at 6:36 pm

    IF I had a daughter… it would be figure skating. But since I’m trying to win it for my niece… her talent is chalk drawings (and eating chocolate like a PMS-ing woman). Love that kid!

  20. Everyday Mama 04/21/2011 at 4:06 pm

    I follow on Twitter @EverydayMama!

  21. Everyday Mama 04/21/2011 at 4:06 pm

    She’s a really good athlete and is great at running fast…away from me!

  22. Everyday Mama 04/21/2011 at 4:04 pm

    Liked on FB!

  23. Ali 04/21/2011 at 2:59 pm

    already following on twitter!

  24. Ali 04/21/2011 at 2:59 pm

    already like on Facebook!

  25. Ali 04/21/2011 at 2:59 pm

    My daughter’s real talent is dancing…she’s not in classes yet, but she dances to the music in her mind, and any other music she hears…I can’t wait to be able to put her into real dance classes and watch her talent blossom!

  26. Rachael 04/21/2011 at 12:06 am

    My daughters special talent comes with her crooked little grin and her hearty over the top laugh. She loves to giggle and be silly and can spread the cheer to anyone!

  27. SurferWife 04/20/2011 at 11:56 pm

    Likey Likey.

  28. SurferWife 04/20/2011 at 11:55 pm

    Following on the TwitHair.

  29. SurferWife 04/20/2011 at 11:55 pm

    My daughter’s special talent is driving her mother to the looney bin. She also has a special talent of wrapping daddy and big brother around her petite little nail polished finger.

  30. Laura 04/20/2011 at 11:48 pm

    Already followed on Twitter.

    Can I come up with some extra entries under a different name. 🙂

  31. Laura 04/20/2011 at 11:47 pm

    Just liked on FB!

  32. Laura 04/20/2011 at 11:47 pm

    OMG, I want this. Wait, I mean, I want this for my daughter.

    I love reading the stories behind small businesses. This is such a great concept.

    I’m feeling like everyone will think (know, whatever) that I”m a bad mom if I tell you my smart mouthed response to my daughter’s special talent, so I’ll go with her ability to tell me *exactly* what she’s thinking. She is extremely gifted with speech and she uses that ability all day, every day. Sometimes it makes me want to lay in traffic. Other times, I’m in awe of her complex feelings and thoughts and ability to express them at such a young age.